Biche launch campaign

Contributed by Tida Tep


Tida Tep. License: All Rights Reserved.

I have developed the launch campaign for Biche, a luxury pet beauty brand based in New York City and founded by Alex Pauly. Centered on the tagline “Beauty for the Beast,” the concept reimagines 1980s masculine fragrance ads, with photography by Ryan Duffin. The campaign features men alongside their dogs, utilizing tightly spaced Goudy Oldstyle. This typographic choice references Ford’s 1984 “Forward Thinking” advertisement.

Tida Tep. License: All Rights Reserved.


Tida Tep. License: All Rights Reserved.


Tida Tep. License: All Rights Reserved.


Tida Tep. License: All Rights Reserved.

This post was originally published at Fonts In Use

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