


For Beton Asfalti’s rebranding, design studio eDesign selected the variable font Nure as the primary typeface, a deliberate and strategic choice for industrial applications.
Its geometric proportions, combined with the harmonious balance between solid and open spaces, create a strong visual impact and ensure instant legibility, even from afar.
This quality is essential in industrial packaging, where shelf presence and the clarity of information define the brand’s strength.




