On the Bench

Published September 16, 2024

On the Bench is a destination branding and tourism campaign by Globizen, designed to position the Niagara Benchlands, “the Bench,” region as a leisure destination within Southern Ontario. Globizen will soon launch a design-forward hotel and residence collection as the Bench’s anchor destination.

Through a comprehensive strategy, Vanderbrand developed the brand and campaign identities for On the Bench. The campaign centres around a website and printed field guide which serve as regional resources, educating readers about “What’s On” the Bench. The campaign brings attention to an overlooked region of Ontario, encouraging tourism by highlighting the offerings of the area: food, wine, art, culture, and recreation.

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