Baked

Contributed by Arthur Calame


Source: www.studiomaehler.de Carina Mähler. License: All Rights Reserved.

Baked stands for ‘less but better’. This attitude is reflected in the design. At the Isemarkt in Hamburg-Eppendorf, Baked sells handmade cookies which are produced with a focus on a few but high-quality ingredients.

Designer Carina Mähler used Maroni Condensed in a bold way and big size for the logo, combined with Helvetica Now for other text. Her goal was to develop a confident look that conveys effortless elegance. Kraft paper meets stainless steel elements – natural warmth meets high-quality precision.

Source: www.studiomaehler.de License: All Rights Reserved.


Source: www.studiomaehler.de License: All Rights Reserved.


Source: www.studiomaehler.de License: All Rights Reserved.


Source: www.studiomaehler.de License: All Rights Reserved.

This post was originally published at Fonts In Use

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