Back Forum 2024

Published March 31, 2025

Source: www.studioouam.com Studio Ouam.

Back Forum is the must-attend event for Back Market’s most committed pros. The brand wanted a powerful identity to create a real community, evoking a club and team spirit, just like the major sports leagues: the Back Market Champions League.

Studio OUAM created the identity for the sellers’ club, drawing inspiration from sports clubs and integrating the brand’s DNA through elements such as a flag, a series of badges and vintage typography based on Sans Plomb (from Lift Type) and Ivar Soft (Letters from Sweden). This identity was applied to a variety of media for the evening, including a personalized checkroom.

Source: www.studioouam.com Studio Ouam.

Source: www.studioouam.com Studio Ouam.

This post was originally published at Fonts In Use

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