Alpro packaging and website

Contributed by Kimmy Kirkwood


Source: packagingoftheworld.com License: All Rights Reserved.

LunchBox is used on all Alpro packaging and web design. From design studio Elmwood, via Packaging of the World:

Inspired by our plant-based product truth and the visual opportunity for authenticity, our design heroes nature, by celebrating the natural world and all its ‘perfect imperfections’. This concept is brought to life across all design elements; with an emphasis on white to denote naturalness and stand out, photography that heroes the real ingredients and a hand-crafted illustration style.

On the various language versions of Alpro’s website, LunchBox is used for headlines, paired with Geomanist for text.

Source: packagingoftheworld.com License: All Rights Reserved.


Source: packagingoftheworld.com License: All Rights Reserved.


Source: packagingoftheworld.com License: All Rights Reserved.


Source: www.alpro.com License: All Rights Reserved.

English-language website

Source: www.alpro.com License: All Rights Reserved.

German-language website

Source: www.alpro.com License: All Rights Reserved.

Dutch-language website

Source: www.alpro.com License: All Rights Reserved.

Spanish-language website

Source: www.alpro.com License: All Rights Reserved.

French-language website

This post was originally published at Fonts In Use

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