Air France ticket office, Manhattan
Source: www.facebook.com Air France. License: All Rights Reserved.
From The Modernist Collection on Facebook:
In the early days of commercial air travel, individual airlines had their own storefront ticket offices in large cities. In 1971, Air France opened this location on Fifth Avenue in Midtown Manhattan, designed by interior architect Pierre Gautier-Delaye. The dimensional signage is carved into the stone facade – if you look closely you can see thin support rods holding up parts of the letterforms. Inside the front door is a model of the faster-than-sound Concorde, which had just begun test flights in 1969.
While the office was designed by Gautier-Delaye, Air France’s visual identity was developed by Roger Excoffon, who served as the airline’s art director since 1956. The wordmark that was used until 2009 is based on his Antique Olive Nord.
This post was originally published at Fonts In Use