Action Force figures by Palitoy
License: All Rights Reserved.
Action Force is an early-1980s, Star Wars-inspired spin off from the popular Action Man dolls, the UK equivalent to America’s GI Joe.
The main fonts used on the brand’s packaging are Glaser Stencil for “Action Force” and Rockwell for the name, with Futura for the age recommendation.
Quite the typographical bounty; the Action Man logo, ported over from the parent line and in use since the late 1960s, is, I think, a patchwork creation using the M and N from Futura Display, the A from, perhaps, Filmotype Mansfield, and the remaining characters from Filmotype Gem?
I haven’t been able to find an exact match so far – perhaps the letterforms were redrafted somewhat during the design process?
Source: www.vectis.co.uk Vectis Auctions. License: All Rights Reserved.
The all-caps text inside the starbursts appears to be lettering. Some also are typeset in Dom.
Source: www.vectis.co.uk Vectis Auctions. License: All Rights Reserved.
Source: www.vectis.co.uk Vectis Auctions. License: All Rights Reserved.
Source: www.vectis.co.uk Vectis Auctions. License: All Rights Reserved.
The product line also included various vehicles. The small print on the Skystriker box is Univers Bold Condensed.
This post was originally published at Fonts In Use