Acrea

Contributed by Antonio Stojceski


Source: alphamark.design Alphamark. License: All Rights Reserved.

The new visual identity of Acrea is rooted in simplicity and approachability. Clean, compact layouts paired with people-focused photography give the brand a human touch. A subtle “a → a” detail in the logo symbolizes continuous digital transformation; the core of Acrea’s work. We also developed a flexible brand symbol and defined a balanced color palette to bring clarity, contrast, and energy.

The reimagined identity results in a more consistent but also dynamic brand that allows Acrea to position itself as a sole professional but boutique consultancy in the Swiss financial market.

Source: alphamark.design Alphamark. License: All Rights Reserved.


Source: alphamark.design Alphamark. License: All Rights Reserved.


Source: alphamark.design Alphamark. License: All Rights Reserved.


Source: alphamark.design Alphamark. License: All Rights Reserved.


Source: alphamark.design Alphamark. License: All Rights Reserved.

This post was originally published at Fonts In Use

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