ABEMA: Kazuto Ioka vs Martínez, “The Great Revenge”
Photo: ZYLA. ABEMA. License: All Rights Reserved.
As a long-awaited rematch to their July 2024 clash, former champion Kazuto Ioka once again stepped into the ring with Fernando Martínez, fighting for the WBA Super Flyweight title. After twelve hard-fought rounds, Ioka fell short, with Martinez securing a unanimous victory and the belt.
We created the key visual and poster design for ABEMA, the major Japanese streaming platform that broadcasted this event. The campaign title, “The Great Revenge,” captured the intensity and anticipation surrounding the showdown between these two world-class fighters.
The poster design leaned heavily on Big Caslon but also incorporates STIX for the date (12.31) as deliberate cohesive accent . A customized Sloop Script for “The” introduces contrast while simultaneously tying the composition together, giving our work a distinct and artistic, yet unified, design.
Photo: ZYLA. ABEMA. License: All Rights Reserved.
Photo: ZYLA. ABEMA. License: All Rights Reserved.
This post was originally published at Fonts In Use