49º Festival Sesc Melhores Filmes

Published July 12, 2023

Program cover

This year’s colorful identity for Brazilian film festival Sesc Melhores Films was created by editorial designers Paula Cruz and Lucas D’Ascenção, and motion designer Fernando Doti. The type palette features Map Roman Compressed for titles, Massilia for extended text, and JetBrains Mono for meta-information and running heads.

Here’s a little more about about the project from Paula Cruz:

Sesc Melhores Filmes is one of the most traditional film festivals in the city of São Paulo and in Brazil. For their 49th edition, the entire visual identity was designed referring to the movie theater where the event would take place. The objects present in the cinema, such as the box office and movie tickets, were essential references for the construction of the identity, animation and the catalogue. The final result is a dynamic material that values both the various winners and selections of the festival, from digital to paper.

Map Roman is the perfect typeface to shout out big news in both contemporary and classical styles. Boldly condensed, sophisticatedly avant-garde serif.