“Meet the man who makes an honest bourbon” ad by I.W. Harper

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “windsor”. License: All Rights Reserved.

A typeface with a royal name for a bourbon brand that wants to be perceived as aristocratic:

Bourbon came out of the hill country. Honest but unmannered. How to make an aristocrat out of it was a challenge to I.W. Harper. He started by keeping the true honest taste of bourbon but polishing off the rough edges. Which explains why Mr. Harper’s whiskey is known as honest bourbon—but with manners.

The copy in Windsor is printed in red and wraps around the contour of the top hat.

I.W. Harper was founded by Isaac Wolfe Bernheim in Louisville, Kentucky.

This post was originally published at Fonts In Use

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