“Make America a Better Place” Peace Corps posters
Source: www.linkedin.com Marten Tonnis. License: All Rights Reserved.
Posters made in 1968 by art director/designer Bernie Zlotnick at Young & Rubicam for the Advertising Council as part of a campaign for the Peace Corps, a United States government agency and program dedicated to training and deploying volunteers to provide international development assistance. Copywriting by Mort Redner. Photo by legendary George Lois-era Esquire photographer Carl Fischer.
The poster shown above may have been one of the original uses of ITC Bernase Roman (my theory: Bernie Zlotnick + Tom Carnase). Adverts with Bernase Roman appeared in magazines in January 1969, February 1969, and March 1969.
An earlier version used Railroad Gothic, see further below. Adverts with Railroad Gothic can be found in magazines from January 1969.
Source: wandering-through-time-and-place.com Curt Mekemson. License: All Rights Reserved.
Detail
Source: www.si.edu Bradford Lyttle. License: All Rights Reserved.
Landscape version (11″×28″) dated 10/68 featuring Railroad Gothic and Romana
Source: www.reddit.com License: All Rights Reserved.
Poster with Railroad Gothic and Young & Rubicam credit line
Source: www.reddit.com License: All Rights Reserved.
Print ad with Railroad Gothic
This post was originally published at Fonts In Use