“Loads” by Pleasure Service
Source: www.behance.net License: All Rights Reserved.
“Loads” was a party run by Pleasure Service. Their visual identity was designed by Maciej Połczyński, based on the idea of a strict grid and very spontaneous, dynamic, fluid rearrangeable elements.
The first element was a custom title for the series, set in Nielot. Numerous variants were made. It was to be strong, simple and somehow erotic. The letters created a grid, which influenced the poster and the logotype – a ticket-like dynamic stripe set in a ‘dancing’ version of Figiel and a QR code.
Simple idea. Logo is always on top. Name is always on the bottom. Logotype name is set with Figiel. One is always original width, the others stretch back and forth.
I intended the poster to be just simple blocks of information with a possibility of creating the background decoration by spray-paint, for example. Multiple ideas were designed, like the tape for fast branding. The client end up with only one party. Perhaps it was legendary.
Figiel is accompanied by an in-progress sans serif, working title Nic.
Source: www.behance.net License: All Rights Reserved.
Source: www.behance.net License: All Rights Reserved.
Source: www.behance.net License: All Rights Reserved.
Source: www.behance.net License: All Rights Reserved.
Source: www.behance.net License: All Rights Reserved.
This post was originally published at Fonts In Use