“Cardume” graphics for Instituto Guaicuy

Published December 20, 2024

Visual identity assets designed for the Instituto Guaicuy –

a non-profit entity that emerged from the fight to preserve the Rio das Velhas basin and its activities are dedicated to defending the environment. […] Its actions are guided by popular activism in the search for ways of life that promote socially fair and environmentally sustainable coexistence between people, water and territory.

The campaign graphics were used for an event by the Comissões de Pessoas Atingidas das regiões 4 e 5 (“Committees of affected people from regions 4 and 5” in Southeast and South Brazil. This meeting took place in December 2024 in Curvelo, Minas Gerais, and was dedicated to the fight for access to information, participation, and reparations.

Montserrat Alternates was chosen to write the project titles. Its charismatic design in letters like T, M, and A, along with the mix of uppercase and lowercase characters, added personality to the pieces while aligning with Guaicuy’s branding.

See also the previous post about a series of related maps and infographics.

The motto on the tote bag is adapted from a quote by the artist and researcher Isabela Frade. It reads “Em água de peixe grande, é necessário ser cardume”, which translates to something like “When in waters with big fish, it is necessary to form a school”.

The cardume (school of fish) is comprised of various native fish species which are depicted with the Portuguese and Latin names.

“Access to information, access to participation, access to reparations”

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