Đà Lạt – City of Arts

Published January 16, 2026

The folding map plays a central role at the City of Arts Festival in Đà Lạt, Vietnam: as a travel guide and souvenir.

With the project City of Arts, the Vietnamese city of Đà Lạt – also called the “City of Artists” – transforms its cultural heritage into a visual experience. The branding was developed by Behalf in Ho Chi Minh City, which is known for its conceptually strong, typography-driven design.

For the art festival’s signage system, the team, led by Creative Director Giang Nguyen, was looking for a typeface family that was both functional and sensitive. As Giang Nguyen remembers, Pangea Text was chosen very early on: “We wanted an aesthetic that was inspired by signage systems and their functionality: clear, minimalist, but not too technical. Pangea combines all these requirements with its friendly, humanistic tone.”

Typographically, the project was quite demanding, with multi-column layouts and lots of short text passages in small font sizes. A crucial factor was also the support for the Vietnamese language. Pangea offers full diacritical features that work in both tight line spacing and complex layouts.

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